My Story
I’m a native of Atlanta and a proud Grady Baby. I started my career as an 8th-grade teacher before co-founding Profound Gentlemen, a national nonprofit focused on increasing the number of male educators of color.
Building Profound Gentlemen from the ground up shaped how I approach everything I do. I learned how to take an idea and build around it, develop a brand and story, raise resources, create partnerships, build community, and turn a vision into something people want to be part of.
My work has since taken me across entrepreneurship, philanthropy, strategy, and advising, but I’ve always been drawn to the intersection of people, ideas, and culture.
That’s what led me to create Waterford Reynolds. It brings together the worlds I care about most: creativity, business, community, and culture. I work alongside community change leaders to help build what’s next, whether that means shaping an idea, developing strategy, creating opportunities, building the right relationships, or helping bring a vision to life.
I’ve been recognized by Forbes 30 Under 30 and am a Chartered Advisor in Philanthropy® (CAP®).
Outside of work, I’m usually with my family, listening to music, or practicing martial arts.
Jason Terrell
Founder, Waterford Reynolds
Waterford + Reynolds
Community leadership has always been at the forefront of progress. Across cities like Atlanta, Durham, Tulsa, and Knoxville, communities built businesses, cultural institutions, and economic corridors that became centers of commerce, innovation, and opportunity.
Waterford + Reynolds draws inspiration from that legacy and from two historic Atlanta communities, Collier Heights and Southwest Atlanta. Waterford Road was home to Atlanta leaders like Herman Russell and Lorimer D. Milton, whose work helped shape the city through business, leadership, and community investment.
Our name is rooted in that history, and our work carries its spirit forward by supporting community change leaders who are building, creating, and pushing culture forward.